Calculate return on investment for any expense, campaign, or purchase instantly.
Works for marketing, real estate, stocks, business investments, and more.
ROI = (Net Profit / Total Investment) × 100. Net Profit = Final Value − Total Investment (including any additional costs). Annualized ROI adjusts this for the time period using the formula: (1 + ROI)^(1/years) − 1, allowing fair comparison between investments of different lengths.
It depends entirely on the risk involved and asset class. S&P 500 index funds average ≈10% annually over long periods. Real estate typically returns 8–12% including appreciation and rental income. High-risk ventures might need 25%+ to justify the risk. Always compare ROI against similar risk alternatives.